Friday, 15 June 2012
Primary and secondary data
Primary research is when you collect data by talking directly to people about their opinions or about what they know.
Secondary data is when you collect data by reading what other people have written or published because they are 'experts' in their field.
Photo Permissions
When you are taking a picture that is going to be used in a magazine or any kind of advertisement you need to have a model release form, which explains that money, shall be paid to them for the photos.
If an image already exists you must get permission from the copyright holder to use it for commercial use.
Generally, if you did not take the photo, you are better off to get permission, especially if you are using the photo to earn money, like in an advertisement for example. If it’s not for a money making endeavor, and the photo is a protected work, you may be able to use it under a thing called "Fair Use".
Thursday, 14 June 2012
Target audience profile, Name changed.
This is John Stevens. He loves to play football, and he is 17 years old. He plays for Steedhead United. He lives in Manchester and supports Manchester United, and dreams of playing for them and wearing the number 7 shirt. His favourite player is Javier Hernandez. He plays right wing and is the best player in his team. He has Adidas F50 boots, and they are orange.
His hobbies are, playing football and watching football and
doing kick ups.
He has all of the first team shirts and has the official
Manchester united ball.
He buys the
season ticket every year and was at the champions league final in 2009, and will
be going to this years one. He has supported Manchester United since the first
day he watched football, and considers them to be the best team in the world.
Feedback analysis.
Looking at the feedback I have gathered from my audience I can see that there were a few things that I could have done better but there were also a few things that people liked as well. For example the majority of people think that I laid out the advert well, but think that I could have used a better name for the shoe, like ‘Authentication.’ others say that my advert was poor and they didn’t like the layout of it or the font I had used or the name of the shoe.
Taking all of this into consideration I think that next time I make an advert I will take into account everything that my audience have said to me and make the improvements next time.
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