Friday, 15 June 2012
Primary and secondary data
Primary research is when you collect data by talking directly to people about their opinions or about what they know.
Secondary data is when you collect data by reading what other people have written or published because they are 'experts' in their field.
Photo Permissions
When you are taking a picture that is going to be used in a magazine or any kind of advertisement you need to have a model release form, which explains that money, shall be paid to them for the photos.
If an image already exists you must get permission from the copyright holder to use it for commercial use.
Generally, if you did not take the photo, you are better off to get permission, especially if you are using the photo to earn money, like in an advertisement for example. If it’s not for a money making endeavor, and the photo is a protected work, you may be able to use it under a thing called "Fair Use".
Thursday, 14 June 2012
Target audience profile, Name changed.
This is John Stevens. He loves to play football, and he is 17 years old. He plays for Steedhead United. He lives in Manchester and supports Manchester United, and dreams of playing for them and wearing the number 7 shirt. His favourite player is Javier Hernandez. He plays right wing and is the best player in his team. He has Adidas F50 boots, and they are orange.
His hobbies are, playing football and watching football and
doing kick ups.
He has all of the first team shirts and has the official
Manchester united ball.
He buys the
season ticket every year and was at the champions league final in 2009, and will
be going to this years one. He has supported Manchester United since the first
day he watched football, and considers them to be the best team in the world.
Feedback analysis.
Looking at the feedback I have gathered from my audience I can see that there were a few things that I could have done better but there were also a few things that people liked as well. For example the majority of people think that I laid out the advert well, but think that I could have used a better name for the shoe, like ‘Authentication.’ others say that my advert was poor and they didn’t like the layout of it or the font I had used or the name of the shoe.
Taking all of this into consideration I think that next time I make an advert I will take into account everything that my audience have said to me and make the improvements next time.
Wednesday, 13 June 2012
Tuesday, 12 June 2012
Friday, 1 June 2012
Thursday, 31 May 2012
Interviews
To collect my research, I gathered the names of the teachers that had agreed to be interviewed, went out to interview the teachers. I only interviewed 1 teacher, I would have liked to interview more people but we couldn't find them.
We interviewed only Mrs. O'Neill, but we got enough information.
Wednesday, 30 May 2012
unit 18c task 8
Technical skills I have gained are; being able to use Photoshop more comfortably and being able to locate necessary buttons. I have also gained the knowledge of putting my posts onto my scribd account before I put it on my original blog. Some of the buttons I have learned to use, for example, are buttons like the magic wand. What the magic wand does is edits and cuts around any image at any point and once you press enter the image is cropped.
unit 18c task 7
Challenges I have had to over come are that of trying to use Photoshop fluently as I have trouble knowing what all the buttons do and the location of the buttons. Another problem I have had to overcome is that my digital camera wasn't working and I had to take it to a shop and fix it completely. After i had done this I had no other major issues and my final advert came out very well.
unit 18c task 6
I feel that my product is
suitable for my target audience because it is a shoe that my audience would
love to wear, as it is comfortable and easy to put on. Another reason that I
think this is suitable is because the main shoe image is very clear and exactly
what I wanted it to look like. Also, it is attractive to all audiences which
would make them want to buy the shoe.
unit 18c task 5
Technology and programs
such as Photoshop have helped me dearly because if I didn’t have access to it I
would not have been able to tweak the advert how I had wanted. Technology such
as my own digital camera also really helped me, as it was because of the camera
that I was able to take the picture and bring it into school and upload it on
to Photoshop originally.
unit 18c task 4
My final advert design is
quite similar to my original block design but I had to change it as I didn’t
think it would look ideal to what I had wanted it to be and I also felt the
reader wouldn’t find it very attractive so I decided to make slight changes, so
I changed the layout slightly so that the text was in the bottom right corner
which was different to my block design but I feel was much more suited where I moved
it to and it came to be exactly what I had wanted.
unit 18c task 1- CAP codes
I think that my adverts fits in with the CAP codes because the ASA make sure that there are not any abusive posts as they proactively monitor misleading and harmful advertisements, which is why I believe my advert follows their strict guidelines as my magazine hasn't got any misleading or harmful or abusive language in it.
questionnaire on shoe advert
Questionnaire feedback – Nathan Sebanakitta
How well do you think I laid out my block design?
Very well◦
Okay ◦
Poor ◦
Out of all the brand names, which was your favourite?
Sole trainer ◦
Foot shopper ◦
Footsalicious ◦
Toe sensation ◦
Footworks ◦
Which was your
favourite font out of the possible 5?
Apple chancery ◦
Copperplate gothic bold ◦
optic◦
hobo std◦
Fighting spirit◦
Which was your
favoraite product name?
Authentication ◦
Air Nathans ◦
Twisters ◦
Sneak feet ◦
Astrosurfs ◦
Thank you for taking
part in this questionnaire.
Thursday, 3 May 2012
Tuesday, 24 April 2012
Friday, 30 March 2012
AdvertProposal
The advertising budget for my campaign to advertise ‘Summer Breeze’, which is for women who don’t want to have sweat patches, and be able to have fun in the sun, whilst still smelling fresh, is £100,000.
I want to introduce my product to the market because I feel that it could be the new big thing on the market as it smells very nice, also, this market is not as popular as it used to be.
I think that I will be using television advertising, as well as newspaper and online articles. We hope to be using good brand values, which will probably require a fair amount of money. We hope it will be colourful stylish bottle.
The target market will be girls from the age of about 13 to about 18 years old. They will probably be energetic type people and outgoing, who enjoy trying new things.
Thursday, 29 March 2012
Friday, 9 March 2012
Advert/Client Proposal
The advertising budget for my campaign to advertise ‘Summer Breeze’, which is for women who don’t want to have sweat patches, and be able to have fun in the sun, whilst still smelling fresh, is £100,000.
I want to introduce my product to the market because I feel that it could be the new big thing on the market as it smells very nice, also, this market is not as popular as it used to be.
I think that I will be using television advertising, as well as newspaper and online articles. We hope to be using good brand values, which will probably require a fair amount of money. We hope it will be colourful stylish bottle.
The target market will be girls from the age of about 13 to about 18 years old. They will probably be energetic type people and outgoing, who enjoy trying new things.
I want to introduce my product to the market because I feel that it could be the new big thing on the market as it smells very nice, also, this market is not as popular as it used to be.
I think that I will be using television advertising, as well as newspaper and online articles. We hope to be using good brand values, which will probably require a fair amount of money. We hope it will be colourful stylish bottle.
The target market will be girls from the age of about 13 to about 18 years old. They will probably be energetic type people and outgoing, who enjoy trying new things.
Thursday, 8 March 2012
To: Mrs A Garner, Head of Administration
From: Nathan Sebanakitta
Date: 23/2/12
Report into printed materials for ‘Top note’ award ceremony
I was asked to research 3 products that were printed for this predicament: posters, invites for people that won awards and VIP’s, and programme sheets for every guest.
Requirements
Posters- should have been designed by an art student and mirror the innovative nature of the award winners’ effort. 30 posters would be adequate for the university site.
Invitations – should contain a high quality feel to them, as this is most prominent award the department gives annually. There will 40 award winners and VIP guests expected.
The Programme will be in a running order and can be mass printed on A5 manuscript. 300 should suffice; it will be enough to cover the large number guests expected.
Print Technology and Costs
I have investigated five contrasting print technologies, of which four might be suitable. I can recommend the following as best for each task.
Intaglio
In the various intaglio printing methods, the area of the image to be printed is recessed into the surface of the printing plate and the recessed areas are filled with ink. The incised image may be etched, engraved with chemicals or tools. The image to be printed is incised into the plates, the incisions filled with ink, and excess ink wiped from the plates. The printmaker must be very skilled. This is a very slow process and requires patience. This is suitable for invitations. This would be an expensive method of producing invitations because it takes a lot time and the machines used to make them are expensive.
Letterpress
In the letterpress method, the letterpress printers press the paper through rollers. The rollers press the paper against a plate against letters, set in a block.
They would be best for invitations, as it has 3D quality that makes the product look well presented. It can be produced quickly also. It would require hiring someone who has the knowledge and experience on how to use a letterpress and owns one of their own. It would be quite expensive, but I would recommend using this method because the final product would be very good.
Digital printing & Offset Litho
Digital printing is cheaper, and it is also very good for small numbers of copies. It is very quick and you are easily able to change spelling mistakes, also, it is good for the ‘I want it now’ customer.
Offset printing is very good quality and they can print up to 18,000 sheets per hour. When offset printing, the ink soaks on the paper and the colour doesn’t run, and it will allow for a better looking product, whereas the simple digital printing method, may look cheap, but would be easy and quick to produce.
Summary
Poster- offset litho printing should be used, it would cost in the region of £50
Programme – digital printing would be suitable, and it would cost £15
Invitations- letterpress should be used, and it would cost approximately £400
From: Nathan Sebanakitta
Date: 23/2/12
Report into printed materials for ‘Top note’ award ceremony
I was asked to research 3 products that were printed for this predicament: posters, invites for people that won awards and VIP’s, and programme sheets for every guest.
Requirements
Posters- should have been designed by an art student and mirror the innovative nature of the award winners’ effort. 30 posters would be adequate for the university site.
Invitations – should contain a high quality feel to them, as this is most prominent award the department gives annually. There will 40 award winners and VIP guests expected.
The Programme will be in a running order and can be mass printed on A5 manuscript. 300 should suffice; it will be enough to cover the large number guests expected.
Print Technology and Costs
I have investigated five contrasting print technologies, of which four might be suitable. I can recommend the following as best for each task.
Intaglio
In the various intaglio printing methods, the area of the image to be printed is recessed into the surface of the printing plate and the recessed areas are filled with ink. The incised image may be etched, engraved with chemicals or tools. The image to be printed is incised into the plates, the incisions filled with ink, and excess ink wiped from the plates. The printmaker must be very skilled. This is a very slow process and requires patience. This is suitable for invitations. This would be an expensive method of producing invitations because it takes a lot time and the machines used to make them are expensive.
Letterpress
In the letterpress method, the letterpress printers press the paper through rollers. The rollers press the paper against a plate against letters, set in a block.
They would be best for invitations, as it has 3D quality that makes the product look well presented. It can be produced quickly also. It would require hiring someone who has the knowledge and experience on how to use a letterpress and owns one of their own. It would be quite expensive, but I would recommend using this method because the final product would be very good.
Digital printing & Offset Litho
Digital printing is cheaper, and it is also very good for small numbers of copies. It is very quick and you are easily able to change spelling mistakes, also, it is good for the ‘I want it now’ customer.
Offset printing is very good quality and they can print up to 18,000 sheets per hour. When offset printing, the ink soaks on the paper and the colour doesn’t run, and it will allow for a better looking product, whereas the simple digital printing method, may look cheap, but would be easy and quick to produce.
Summary
Poster- offset litho printing should be used, it would cost in the region of £50
Programme – digital printing would be suitable, and it would cost £15
Invitations- letterpress should be used, and it would cost approximately £400
Thursday, 1 March 2012
Thursday, 9 February 2012
the ASA is there to make sure all advertisements are legal, decent, honest and truthful.
they are independent of both the Government and the advertising industry and they are recognised by the Government, the courts and other regulators such as the Office of Fair Trading (OFT) and Ofcom as the body to deal with complaints about advertising.
their work includes acting on and investigating complaints as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing.
Just one complaint can lead to an ad being withdrawn and they’ve made sure the complaints procedure is as quick and easy as possible. If they uphold a complaint about an ad, the advertiser must withdraw or amend the ad and not use the advertising approach again.
they are independent of both the Government and the advertising industry and they are recognised by the Government, the courts and other regulators such as the Office of Fair Trading (OFT) and Ofcom as the body to deal with complaints about advertising.
their work includes acting on and investigating complaints as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing.
Just one complaint can lead to an ad being withdrawn and they’ve made sure the complaints procedure is as quick and easy as possible. If they uphold a complaint about an ad, the advertiser must withdraw or amend the ad and not use the advertising approach again.
Thursday, 2 February 2012
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