The advertising budget for my campaign to advertise ‘Summer Breeze’, which is for women who don’t want to have sweat patches, and be able to have fun in the sun, whilst still smelling fresh, is £100,000.
I want to introduce my product to the market because I feel that it could be the new big thing on the market as it smells very nice, also, this market is not as popular as it used to be.
I think that I will be using television advertising, as well as newspaper and online articles. We hope to be using good brand values, which will probably require a fair amount of money. We hope it will be colourful stylish bottle.
The target market will be girls from the age of about 13 to about 18 years old. They will probably be energetic type people and outgoing, who enjoy trying new things.
Nicely written. Layout could be more formal, with proper headings like the report into print technologies.
ReplyDelete